Tiina The Store

Quote of the day: Tiina Laakkonen on retail for the post-aspirational class



Tiina The Store by Christopher Sturman

“The aspirational retail world has been taken over by big luxury brands. That’s what they’ve done in East Hampton. But my customer is no longer aspirational. They don’t want logos or any of that stuff. They’re done.”
Tiina Laakkonen, New York Times (more…)



Just in: Sara Lanzi SS22



Sara Lanzi Ute Dress Pink Stripe

Following on from my SS22 trends post, this just dropped into my inbox. Sara Lanzi’s SS22 collection includes this striped taffeta drop-waist dress which lends itself very nicely to the trend for hard-meets-soft styling. Add a chunky cardigan, vintage Levi’s jacket and rugged-sole lace-ups* for London-in-spring’s all-weather eventualities. (more…)



Should we stop shopping?



Tiina the Store

Both the New York Times and the FT have written stories unpicking the quandary of whether we should be shopping online while there’s a contagious health pandemic going on.

I’ve been wrestling with the same dilemma. (more…)