Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.
LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TEAM HEDI
I’ve read two articles about Hedi Slimane this week. One is a very long interview by Dirk Standen on Yahoo Style, and the other is a critique by Alex Fury in The Independent. Both are very good but I had to disagree with Fury’s negative assessment of Slimane at Saint Laurent. (more…)
“You do have to keep in mind that Instagram and social media is like the highlights reel of a life, and my message to teenagers is to always remember that what you’re seeing are the best bits (more…)