“You do have to keep in mind that Instagram and social media is like the highlights reel of a life, and my message to teenagers is to always remember that what you’re seeing are the best bits (more…)
All of Alexander Lewis’s passions collide this week with the unveiling of his Resort 2016 collection. The half-Brazilian, London-based designer, whose collections are based on envisaging a situation for his women and building a narrative and collection around that, has always focused on pre-collections. But as we all know, the so-called in-between season has recently flourished into the most important money-making season on the calendar.
For Resort 2016, Alexander Lewis imagines his muse in a sophisticated Sao Paulo setting, getting dressed for an evening with her girlfriends, having taken a dance class with voguing duo Aya Sato and Bambi. (more…)
Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week
Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)