Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. GUCCI’S GUCCIGRAM IS GENIUS
“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka
Gucci’s dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. It’s working with creative collaborators to interpret its imagery and products and the results, frankly are intoxicating. Go Gucci!
2. NARS X STEVEN KLEIN – THE POP-UP IS COMING…
Only two more sleeps until the unveiling of the NARS X STEVEN KLEIN UK pop-up. Opening at 15 Bateman Street in Soho from 3-6 November, there will be consultations with NARS make-up experts to demonstrate the much anticipated collab. You can shop the line already HERE (hello lip pencil trio bullet…)
3. JO MALONE’S INTERACTIVE WALL CAN TELL YOU WHICH PERFUME TO BUY
Digital interactive walls are becoming quite the thing in luxury retail. Pioneered by Burberry and recently utilised by Dior, they’re striking but mostly decorative. I like what Jo Malone London has done in its new Regent street flagship. Its motion-activated digital wall is both functional and beautiful. When you pick up a fragrance, a sensor triggers a matching animation and will also suggest a fragrance to combine it with. Now that’s pretty clever!
When I went to Dover Street Market a couple of weeks ago, there was a humungous snaking queue of kids waiting for the Gosha Rubchinkiy book signing. He definitely has something that resonates with the young indie fashion crowd, but I haven’t seen many interviews or articles with him. Here’s an interview with Lou Stoppard for SHOWstudio, in which he talks about influences, ambition, youth culture and his multi-media fashion approach…
WORDS: Navaz Batliwalla/Disneyrollergirl