THE DRG STYLE INDEX: GUCCI, NARS, JO MALONE LONDON, GOSHA RUBCHINSKIY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GUCCI’S GUCCIGRAM IS GENIUS


Gucci’s
dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. It’s working with creative collaborators to interpret its imagery and products and the results, frankly are intoxicating. Go Gucci!


2. NARS X STEVEN KLEIN – THE POP-UP IS COMING…

Nars X Steven Klein pop-up shop

Only two more sleeps until the unveiling of the NARS X STEVEN KLEIN UK pop-up. Opening at 15 Bateman Street in Soho from 3-6 November, there will be consultations with NARS make-up experts to demonstrate the much anticipated collab. You can shop the line already HERE (hello lip pencil trio bullet…)


3. JO MALONE’S INTERACTIVE WALL CAN TELL YOU WHICH PERFUME TO BUY

Digital interactive walls are becoming quite the thing in luxury retail. Pioneered by Burberry and recently utilised by Dior, they’re striking but mostly decorative. I like what Jo Malone London has done in its new Regent street flagship. Its motion-activated digital wall is both functional and beautiful. When you pick up a fragrance, a sensor triggers a matching animation and will also suggest a fragrance to combine it with. Now that’s pretty clever!


4. GOSHA RUBCHINSKIY INTERVIEWED

Gosh Rubchinskiy SHOWStudio

When I went to Dover Street Market a couple of weeks ago, there was a humungous snaking queue of kids waiting for the Gosha Rubchinkiy book signing. He definitely has something that resonates with the young indie fashion crowd, but I haven’t seen many interviews or articles with him. Here’s an interview with Lou Stoppard for SHOWstudio, in which he talks about influences, ambition, youth culture and his multi-media fashion approach…

WORDS: Navaz Batliwalla/Disneyrollergirl