I know it’s not cool to talk about Christmas when the clocks have only just gone back but let’s be realistic. The shopping season starts early these days, and stores have to do what they can to grab attention. Last week saw Selfridges unveil its Christmas offer, ‘Journey to the Stars’ which is themed around constellations – aka everything to do with the galaxy, astrology, spiritualism and mysticism.
Selfridges is also maximising its offer on personalisation as it has done for the last two years. Christmas is the one season when people love to customise their gifting. (Tip: make sure your giftee really wants that novelty sweater embroidered with their initials, they’ll have a hard time
eBaying re-gifting it otherwise.) (Side note: please tell me Christmas jumpers were just a one year blip?) While the personalised Nutella jar of yesteryear is back again, this year’s biggie is the mini Moet champagne bottle (above), that can be customised with a photo.
As a first, Selfridges is showcasing its entire Christmas gift offer both in store and online. So you can either go the convenience route and just click to buy your Fornasetti Astro pattern plates (coming soon), starsign perfume (below), or Jo Malone London cracker (my edit below will help you). Or you can be rewarded for braving the shop floor. There’s a host of ‘experientials’ to enjoy, including a psychic and mystical playground called the ‘Astrolounge’ and accessories from The Unseen (that respond to the environment around them in spooky ways). Oh and there’s a £24,000 Star Wars battle pod to play with.
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WORDS: Navaz Batliwalla/Disneyrollergirl