Last Monday I was invited to a special breakfast at Paul Smith’s Covent Garden HQ at the painful hour of 7am. I might have attempted it but I had to be at the WIRED Retail conference on the other side of town that morning. *WEEPS AND WAILS* But here’s why it was special. Following breakfast and a meet-n-greet, the invited attendees were led by Sir Paul himself on an #Instameet tour of Covent Garden, ending at the Paul Smith store in Floral Street. (more…)
This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. (more…)
There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)
“Increasingly over the past couple of seasons, the backstage areas of shows normally reserved for post-show interviews with the designers have been rammed with a certain type of show-goers eager to take selfies with the designers. While some designers are tolerant and patiently oblige, it’s a tendency which has resulted in camera bans and buffed up security backstage at other shows where designers are less keen to play celebrity and fashion.”
Anders Christian Madsen, i-D on fashion and social media
[IMAGE: Raf Simons congratulates Matthieu Blazy after the Maison Martin Margiela Artisinal show via @Suzymenkesvogue/Instagram]
