social media

Burberry, Adidas: How do you wear yours?



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There’s no denying that everyday style has impacted luxury, high street and street wear brands alike in a big way. And especially in the way that a “we’re inclusive” brand message can be disseminated across all visual social platforms.

Burberry arguably kicked the whole thing off with its beautifully executed Art Of the Trench site (with over 22 million page views from fans in over 200 countries to date) and in varying ways, Jimmy Choo, Salvatore Ferragamo, Hermes, Armani and Amanda Wakeley have taken the personal style ball and run with it. But still, no-one does it better than Burberry. This week, its Art Of The Trench concept arrives at Printemps in Paris, complete with an in-store photo installation celebrating chic Parisians as well as a pop-up of exclusive Burberry product. (more…)



What’s the fuss about Google Plus?



Disneyrollergirl-Google-Plus

I joined Google Plus a long time ago but like a lot of people, I never really got my head around it. And at that stage you couldn’t have brand Pages, only personal profiles so I couldn’t have one for my blog. (It doesn’t like pseudonyms and refused to believe my name was ‘Disney Rollergirl’ for some reason – can’t think why). However a while later, when it launched Pages, I gave it another go and now populate it the way I do Facebook. I also follow a bunch of fashion bloggers and brands so it works like a kind of Google Reader, allowing me to read their blog posts and updates in an easily digested format. (more…)



Beauty social networks ‘are a marketer’s paradise’…




I often trawl The Fashion Spot forums to research new fashion ad campaigns and magazine editorials but I’m not so well up on the beauty forums. The New York Times has an interesting piece on beauty review sites like She Said Beauty and Pampadour, which let consumers talk to each other about beauty products before they buy. Sephora’s beauty network, Beauty Talk gives its super-users advance info on new products which is a nice perk as well as a good way to keep them contributing to the site (unsurprisingly, Beauty Talk members spend more money on the site than regular customers). Read the story here