social media

EXCLUSIVE: Who is the secret Chanel tweeter @CC_Linlithgow?



On Tuesday night, coming home from a dinner, I was gripped by the tweets about Chanel’s Metiers d’Art show in Linlithgow, Edinburgh. So many of my Twitter followees were at the show, retweeting tweets from what I assumed was the official Chanel @CC_Linlithgow account. It certainly looked official from what I saw when I logged onto Twitter at home. This ten-day-old Twitter account had aggregated hundreds of Instagrams, Twitpics and nuggets of as-it-happens commentary from the models, press and guests at the show. But as I scrolled through the images, a story unfurled further back to include the entire ten-day build-up to the event, including atmospheric photos of the palace grounds and romantic Linlinthgow scenery. (more…)



Nail news: New Essie colours, tastemaker nails by Killer Colours, Sophy Robson’s InStyle column, Chanel’s vending machines, NYFW nail mania



ESSIE’S NEW COLOURS
Essie’s Fall 2012 collection is about to drop on BeautyBay.com. My favourite shade is this bewitching bottle green called Stylenomics, which will look gorgeous against any shade of pink. The cube of four minis will retail at £11.95 and the single bottles £8.50

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Q&A: River Island’s brand director Farida Kaikobad discusses social media, the future of fast fashion and *that* blogger collection




A few months ago, there was a big old hoo-ha when Fashion Editor at Large published a post about River Island’s blogger-inspired range. The range is part of the River Island AW12 collection and was presented during the press preview but there was a bit of an uproar from bloggers feeling they were being lumped together in a ‘blogger style’ of clashy prints and OTT ‘please-photograph-me’ accessories. The collection is now trickling onto the shop floor so to coincide, I emailed some questions to River Island’s brand director, Farida Kaikobad to find out how a high street brand puts its collections together in these crazy speedy-to-market times, how blogging and social media affects the brand and how that blogger range came about… (more…)



VIDEO: Social media is the new press release by DKNY



This is so brilliantly executed. DKNY made a video to piggy-back on the Olympics and promote its new flagship at 27 Old Bond Street. Ever the digital pioneer, it has also created DKNYfx, which according to WWD is an augmented reality smartphone app designed to stand as the brand’s digital platform. If you’re out and about in London today or next Saturday, also look out for DKNY’s model street teams who will be distributing non-digital postcards to be swapped in-store for a free tote…