When you do the rounds of press days in April and October, you get a very clear sense of the trends that are going to push through for the season. The designers have done their bit, the stores have bought the commercial sellers, and then the PRs do their own edit to show the press. As an editor, if you can’t spot the winners by then, you need to try harder. (more…)
River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). (more…)
I mean really, what are these fab floral jackets and knits doing on the menswear rails when they should be adorning the hangers in my wardrobe? From Prada’s shirts (love these Leibowitz ad pics) to Dries’ tonal jackets, to H&M’s heavily inspired Harrington, I would happily wear any and all of these masculine florals… (more…)
The Eudon Choi for River Island shop is open! And aren’t the look book pictures fab?
The capsule collection is part of River Island’s Design Forum which gives emerging designers a platform to reach more consumers at an affordable price. Choi based his inspiration around Vogue photographer Peter Lindbergh’s 1991 Wild At Heart shoot, which famously featured the likes of Cindy Crawford, Naomi Campbell and Tatjana Patitz as bad-ass bikers girls.
Eudon Choi’s tomboy-luxe aesthetic is all about boxy, anti-bodycon shapes in rich fabrics. The silver leather jacket (£250) is likely to sell out first, swiftly followed by the biker boots (£110). But the biker-detailed utility jacket (£150) and leather-panelled coat (£200) are probably your best bet for cost-per-wear versatility.