River Island’s blogger-led denim campaign


River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul).

And the photos are high quality too. As with Gap’s STYLD.BY campaign, bloggers have mixed River Island denim with other brands (hello Vuitton Vivienne bag), an acknowledgement of today’s high-low approach to dressing…

Chiara-Ferragni-River-Island 2