What’s next for old-school fashion influencers?



Veronika Heilbrunner by Tommy Ton

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)