The Tank Must de Cartier for a new generation
I’m a complete sucker for a classic Cartier watch, especially one reissued from the archives. This month sees the relaunch of the Tank Must de Cartier, a discreet unisex style originally released in 1977. Created at the height of the quartz watch era, it was designed to appeal to the new young Cartier customer, with its diminutive proportions, entry price point, brightly coloured dials and vermeil (gold-plated silver) hands.
Fast-forward and we’re again seeing this new youthful customer embracing old-school watches. (more…)