Alexis Bittar

Random Recs: HommeGirls store, COS fragrance



HommeGirls New York Chinatown store

A few snippets of digital ephemera and recommendations I’ve enjoyed lately…

1/ THAKOON PANICHGUL opens the first HommeGirls store in New York’s Chinatown next week (above). Those dry cleaning racks and infinity mirrors are sure to see plenty of footfall. (And yes, you can buy magazines there.) Read more in Vogue.

2/ COS has launched its first ever fragrance line. Consisting of four ‘unisex’ eau de parfums (£75 for 100ml, £35 for 15ml, or £19 for a discovery set*) ranging from woody, to spicy, to floral, and four candles (£45), the woody Mythe fragrance (green cardamom, ginger and vetiver notes) sounds most appealing. Buy it here*. (more…)



On my radar: Alexis Bittar



Where is the Alexis Bittar jewelled notebook line? Give me pens! Give me agendas! Fuck it, bring back Rolodexes! I know I’m not the only person living for the – frankly genius – Alexis Bittar Instagram miniseries*. The bite-sized antics of fictional ’upper east side terror and icon’ Margeaux Goldrich, hilariously observed vignettes that show the fashionista terrorising her revolving door of personal assistants, is a masterclass in Instagram marketing.

Each episode (can you call a minute-long clip an episode?) is brilliantly written and shot, then costumed – with accompanying ASMR audio – with statement Alexis Bittar necklaces, bangles, earrings and handbags. (more…)