Byredo

THE DRG STYLE INDEX: CHANEL’S COCO CRUSH, BYREDO, REVLON, ESTEE LAUDER, AGNES B



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) COULD CHANEL’S COCO CRUSH E-COMMERCE LAUNCH BE A GAME CHANGER FOR FINE JEWELLERY?

Chanel Coco Crush Netaporter fine jewellery

There’s more to last week’s news on Chanel planning to launch e-commerce. The big story this week is of a Net-a-Porter X Chanel digital pop-up that opens on Wednesday selling the new capsule fine jewellery line, Coco Crush. The simple shapes featuring Chanel’s signature quilting pattern in 18 carat gold will start at €1,970 for rings, going up to €19,000 for a cuff. What’s interesting (and clever) is that this lets Chanel dip a toe in the e-commerce waters with the help of the very best in the biz. (more…)



On scent, service and the science of perfume shopping



Avery Perfume Gallery London

Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)



THE DRG STYLE INDEX: BYREDO BAGS, SOPHIA WEBSTER, RODARTE X SUPERGA, HARVEY NICHOLS’ SNEAKER CONCEPT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BYREDO BAGS ARE COMING
Byredo bagsWho doesn’t love Byredo? The scents, the packaging, the whole brand concept. This Spring, founder Ben Gorham is extending the brand into its first retail store and launching leathergoods. (more…)