Byredo

On scent, service and the science of perfume shopping



Avery Perfume Gallery London

Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)



THE DRG STYLE INDEX: BYREDO BAGS, SOPHIA WEBSTER, RODARTE X SUPERGA, HARVEY NICHOLS’ SNEAKER CONCEPT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BYREDO BAGS ARE COMING
Byredo bagsWho doesn’t love Byredo? The scents, the packaging, the whole brand concept. This Spring, founder Ben Gorham is extending the brand into its first retail store and launching leathergoods. (more…)