The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.
Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)
Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…
Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?) (more…)
Net-a-Porter is becoming the go-to site for fine jewellery brands who want to jump in the e-commerce pool or expand their digital reach. An ideal hand-holding partner, it covers all the bases from having a rock solid back end, inspirational editorial, a global reach and a great relationship with influencers.
Yesterday, Tiffany & Co announced a collaboration with Net-a-Porter slated for 27th April* which will centre around selling the popular T By Tiffany line (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. THE NEW PIRELLI GIRLS
How amazing is the new Pirelli calendar? I’d much rather be inspired by Fran Lebowitz (for the month of May) than an oiled up Gisele, and if you’re not keen on Fran, take your pick from Tavi, Patti, Yoko, and more (more…)
