What’s The deal with ‘Old Money Style’?

“It’s sort of a hilariously on-the-nose name; “old money” gets right to the point of what all fashion trends ultimately are, which are displays of conspicuous consumption. Yet it seems to be arriving right on time, as a counterweight and companion to the loud, whimsical design associated with Gen Z and the name brand-heavy “California rich” look the Kardashians made inescapable.”

Boom – Rebecca Jennings from Vox just nailed my current penchant for what TikTokkers have dubbed Old Money Aesthetic. (#OldMoneyAesthetic.) That is, olde worlde Wasp cashmeres, hand-me-down Hermès (like, a custom shooting bag, not a ‘notice me’ new money Birkin), somebody’s grandfather’s Rolex Explorer (found on 1stdibs) – you get the idea. (more…)

Disneyrollergirl 2 Comments Brands, Business of fashion, Design, Designers, News, Shopping, Trends Bottega Veneta, Brooke Shields, Bruce Weber, Brunello Cucinelli, gentlewoman style, Hermes, L.L.Bean, Loro Piana, old money aesthetic, shopping, stealth luxury, Stella Tennant, The RealReal, Tomas Maier, Vox