“Audrey Hepburn’s lipstick holder should be owned by one person on this earth, and that is me.”
Auctions are the epitome of experiential retail. A thrilling experience, they combine drama, desire, competition, social interaction and a bit of a gambler mentality. I’ve only been to an auction once, years ago, a Christie’s sale of pop art posters and design. It was relatively tame and we ended up with a much-loved Robert Indiana LOVE poster that I *think* Tommy Roberts (of Mr Freedom and Tom Tom fame) also bid for.
If you want a sense of what it’s like to bid for something really coveted, watch Lisa Eldridge’s account of bidding for Audrey Hepburn’s Cartier lipstick holder. (more…)
A few years ago I was obsessed with the concept of ‘airport fashion’. A craze originating in Korea, it was about dressing up for the airport, shopping up a storm in duty free and documenting it all on social media. Back then we were witnessing the rise of K Fashion, street style and the experiential economy, all merging in a retail sweet spot for airports to reposition themselves as luxury shopping malls. In fact, so great was this opportunity that travel retail came to be known as ‘the sixth continent’, with a billion consumers passing through it.
Fast-forward five years and it’s beauty’s turn to grab the spotlight and the um, travellers cheques. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
PERFECT PAIRING: FRED PERRY X MARGARET HOWELL
I first saw this collab on the SS19 runway back in September. Margaret Howell rummaged through the Fred Perry archive and took inspiration from early tennis sportswear, including the OG Fred Perry polo shirt for this men’s and women’s capsule collection. (more…)