I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.
But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).
Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)
I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).
How? It’s all down to quick decision making at the top, plus common business sense. (more…)
But Swedish brand Forgo has a much more modern idea. Its Kickstarter is launching a waterless concept that ships sachets of concentrated powder that you mix with water yourself. No plastic, no additives, and lovely minimalist branding for those who are (for better or worse) suckers for such things (more…)
It feels like every show season I’ve covered for the last God knows how many years has referenced some sort of uncertain dystopian future. Economic, political, ecological and now major health pandemic. I’m bored of writing about protective armour-like layers and ominous colour palettes. Bring me the light! The joy! A glimmer of hope! Or maybe just these primary coloured pops of minimalism by Hermès.
For Hermès AW20, Nadège Vanhee-Cybulski took unexpected inspiration from her design hero, Jean-Charles de Castelbajac. (more…)