Trends

LVMH just bought Tiffany for $16 billion – so what now?



LVMH bought Tiffany for 16 billion dollars

Tiffany, a brand stuck in the 60s. Even has the colour scheme of that era. Truly perplexing why any company would pay this for a sinking ship.”

Ouch! LVMH is hoping to disrupt the above kind of thinking, a reaction to the recent news of its $16 billion Tiffany takeover deal. Hard luxury (watches and jewellery) is an interesting category and one that’s ripe for reinvention. Louis Vuitton has been amping up its high jewellery of late with the 2018 appointment of Francesca Amfitheatrof as its artistic director of watches and jewellery (coincidentally previously the design director at Tiffany) and a new line in fine jewellery. (more…)



Positive fashion: Maggie Marilyn introduces circularity-first wear-now-recycle-later basics



Maggie Marilyn Somewhere basics collection

Here’s a very cool concept I can get on board with. Maggie Marilyn, known for its sustainable but high-priced designs is introducing a new lower-priced offer of direct-to-consumer elevated basics. Think boxy blazers, organic merino wool sweaters and the perfect white jean.

While the proportions and fabrics look great, the ‘Somewhere’ concept goes further. Marilyn will introduce a “take-back scheme” in 2021, allowing well-loved pieces to be sent back to be recycled into new ones. This circularity-first concept (similar to For Days) feels like a real shift in how we consume. (more…)



Snow Peak: Japanese gorpcore for the uber-luxe set



Snow Peak New Balance London

Do you see yourself as outdoorsy, athletic, adventurous and at one with nature? I’m none of those things so why am I so enamoured with Snow Peak? And specifically its new retail playground in Piccadilly?

Back-story: Snow Peak originated in 1958 when founder Yukio Yamai, a dedicated Japanese mountaineer became frustrated with the standard available kit he was using. (more…)