Trends

Trend report: What to wear for AW21



Gabriela Hearst AW21

New season, new trends! I don’t subscribe to big changes so I tend to look for second-time-around trends that suit my personal taste. (Much more manageable that way.) We’re all a bit more conscious about how we shop now so here’s a gentle reminder that you can probably just shop your existing closet for some of these. While there’s definitely a sense of ‘going out out‘ energy in the air, I’m more focused on the everyday wardrobe. So new denim silhouettes, elevated knits, hands-free bags and the perfect boots it is – with a little wellness and beauty newness included!


1/ WATCH BAES? IT’S TIME.
It’s taken a while, but classic women’s watches are having a moment. Recognised as timeless accessories rather than simply timekeepers, their popularity is being celebrated by watchfluencer platforms such as Hodinkee and Brynn Wallner’s Dimepiece. The secondary watch market is booming too, with The RealReal reporting high resale value for Cartier (below) and Patek Philippe. (more…)



Shop the post: Grace Wales Bonner on a multiplicity vision



Wales Bonner The Innovators Programme at MATCHESFASHION

Fashion month has kicked off and it feels like it’s properly back. Quite rightly there’s a concurrent spotlight on newer talent and younger businesses, who will need extra help in reorienting themselves after the ravages of the pandemic. I don’t think I’ve ever seen so many mentoring projects!

The 8th LVMH Prize for Young Fashion Designers just took place, with the main prize won by Nensi Dojaka and three designers sharing the Karl Lagerfeld Prize of €150K each (congrats to my fave, Lukhanyo Mdingi). While prize money is great, it’s not everything. (Remember Thomas Tait’s experience?) So alongside the cash, the LVMH Prize offers access to LVMH’s top tier of luxury business experts, helping designers to bolster their businesses and develop their brands.

Matchesfashion* is also committed to nurturing on-the-rise talent. (more…)



What’s The deal with ‘Old Money Style’?



Stella Tennant Italian Vogue

“It’s sort of a hilariously on-the-nose name; “old money” gets right to the point of what all fashion trends ultimately are, which are displays of conspicuous consumption. Yet it seems to be arriving right on time, as a counterweight and companion to the loud, whimsical design associated with Gen Z and the name brand-heavy “California rich” look the Kardashians made inescapable.”

Boom – Rebecca Jennings from Vox just nailed my current penchant for what TikTokkers have dubbed Old Money Aesthetic. (#OldMoneyAesthetic.) That is, olde worlde Wasp cashmeres, hand-me-down Hermès (like, a custom shooting bag, not a ‘notice me’ new money Birkin), somebody’s grandfather’s Rolex Explorer (found on 1stdibs) – you get the idea. (more…)



Street style before ‘Street Style’



Diana Vreeland featured in Nova 1969 photographed by Steve Hiett via Magazine Fan
The SS22 fashion weeks are almost upon us and with them, the return of IRL street style.

I’m reminded of these old shots from the September 1969 issue of Nova magazine, by the sadly departed Steve Hiett, who captured fashion editors in the wild, in the days before they were the main attraction.

What I like about these editors is they look like they’re dressed to work, rather than to be photographed. (more…)