The aspirational familiarity of Lemaire and Auralee AW25
While the major fashion brands have seemingly gone nuts with their pricing, it makes sense that a certain demographic has shifted attention to Lemaire and Auralee. Both just showed at the menswear shows – precise (and practical) layering, easy-but-interesting silhouettes, harmonious colour palettes and distinctive accessories. Lemaire’s outerwear is particularly desirable with their gently exaggerated shoulders and I love the dopamine hits of red and green at Auralee (reminding me of Bally SS24). (more…)
