Auralee

Trend report: what to wear for AW25



Wales Bonner aw25

Here’s my theory. The 2020s hasn’t actually started properly because the first five years were stalled due to Covid and its after effects. Fashion-wise, could we be at the turning point now, with all the big runway debuts ringing in major changes (we hope)? Let’s see. For now, I’m still in my classics era, so I’m spotlighting the people and brands doing that really well, including the labels to target for the best pieces at non-crazy prices. Plus, a 90s shoe revival, some beauty updates and what’s on my culture wish list… (more…)



The aspirational familiarity of Lemaire and Auralee AW25



Auralee AW25

While the major fashion brands have seemingly gone nuts with their pricing, it makes sense that a certain demographic has shifted attention to Lemaire and Auralee. Both just showed at the menswear shows – precise (and practical) layering, easy-but-interesting silhouettes, harmonious colour palettes and distinctive accessories. Lemaire’s outerwear is particularly desirable with their gently exaggerated shoulders and I love the dopamine hits of red and green at Auralee (reminding me of Bally SS24). (more…)



Shop the post: double shirts in the wild



Popeye City Boy Style

Now the sweaters are off, it’s time to think about shirts. Why wear one when you can wear two (or three)? A small button-down under a bigger one worn undone. Two identical, worn unbuttoned over a tee. Two different styles, or the same style with contrasting stripes.

Take some inspo from these examples in the wild – I will… (more…)