Ad campaigns

Trend report: What to wear for SS23



WWD backstage at Jil Sander SS23

Let’s say it now, there’s not a lot of newness around at the mo. The world’s in flux, designers are scared for their jobs, no one’s taking risks and the big brands especially just wanna sell. Who can blame them? BOF’s Angelo Flaccavento was maybe a bit harsh with his ‘clothes to die from not for’ (lol) summing up of MFW SS23, but he had a point. It’s a commercial season, so let’s just get that out of the way. Honestly, I’m not sad about the black-everything revival, I can’t complain about the loafer love-fest and as a New Luddite, it’s great to see women’s watches in the spotlight. Read on for my round-up of what I’ll be wearing and doing this season… (more…)



Into this: Bottega Veneta banal luxury



Bottega Veneta SS23 ad campaign

The new Bottega Veneta SS23 campaign just landed and I love it.

There’s a soothing video by Massimiliano Bomba shot in a slow-mo Milan streetscape serving everyday city life in the most fabulously chic way. (It’s a little bit Lemaire and a little bit Thomas Maier!)

The stills are also beautiful – elegant yet casual, styled by Alastair McKimm with the leather ‘denim’ jeans and white ultra-luxe vests centre stage, accessorised with slouchy Andiamo totes*. The no-make-up-make-up and minimally styled hair give the campaign a timeless quality and I’m glad that they resisted the urge to include obvious props like a Starbucks coffee or phone. (Wait, do Italians even drink Starbs?) In this case, less it more. Superbo! (more…)



Tiffany x Nike? WTF



Tiffany X Nike collab

Tiffany is at it again, teasing us with a new, polarising campaign.

Seeding an upcoming collab with Nike (Nike?!) with a pair of Tiffany colourway AF1s, it seems this is what you get from a 30-year-old executive VP of product and communications marketing to a new-gen customer.

Online chatter in my circles so far suggests it’s a bit of an obvious move for Tiffany and a disappointing one for Nike. (more…)



The culture of fashion: Yayoi Kusama x Louis Vuitton goes mass for Cruise 23



Louis Vuitton x Yayoi Kusama Vogue Netherlands by Koto Bolofo - model Rokhaya Fall

This week we’re starting to see the first coverage of the latest Louis Vuitton x Yayoi Kusama collaboration as the Cruise 23 collection prepares to drop in early January. It’s a huge collection and its design and execution are the embodiment of joy, artistry and artisanship.

It’s also super clever.

Yayoi Kusama is one of relatively few fine artists who can be considered almost as brands in themselves. (more…)