Bring on Blazy’s Bottega (and his Strand book bags)
The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.
I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)