The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.
I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel.
I’m also intrigued to see the bag collab Bottega Veneta is doing with the Strand Book Store, “an homage” to the cult Strand tote which has been mentioned in three articles now and is said to be launching during NYFW.
Watch this space… [UPDATE – see below for the Bottega Veneta Strand Book Store book bags]
UPDATED SEPT 8: The Strand Book Store collab just dropped. It features three leather book totes (two are below) with the classic Strand logo, including one in intrecciato leather. No, they’re not cheap, but if you fancy one of these limited editions, they’re now available exclusively at the Bottega store at 101 Greene Street, or online* from 15 September.
NOW CLICK BELOW TO SHOP THE POST. (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: 4 x Bottega Veneta AW22 ad campaign; 2 x Bottega Veneta x Strand Book Store bags by Stephen Shore
NOTE: Most images are digitally enhanced. Some posts use *affiliate links and PR samples. Please read my privacy and cookies policy here
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