Retail concepts

Gentlewoman style: Aimé launches its own fashion line



Aimé London shirt collection

A new collection from a long-running retailer.

Aimé is a bit of a local secret in Notting Hill; the go-to destination for the likes of A.P.C and Isabel Marant for the yummy mummies of the late 90s before the rest of the world Westbourne Grove caught up. Now the Parisian garconne look is a global style trope and Aimé wants to design the uniform. (more…)



Can elevated basics help fix the fast fashion problem?



Back to Basics - the rise of blank staples

What’s the appeal of blank staples?

H&M just launched Blank Staples, a line of sub American Apparel plain sweats and tees marketed in the millennial language of muted minimalism to capture the post-COVID, stay-home crowd. Meanwhile, COS (also owned by the H&M group) has launched its Core by COS* collection, which will feature seasonal wardrobe essentials for men and women.

The H&M product (below) actually looks really nice. I’m not a tracksuit kinda girl but I do have a fetish for superior quality heavyweight sweatshirts and hoodies. The Blank Staples line is a collaboration with the media brand Highsnobiety, so is targeting the maturing streetwear crowd who want quieter sporty staples. (more…)



TRP Travel Retail Style Index: September 2020



NARS Icons Sanya travel retail

Welcome to a new travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)

As global travel picks up again, we look at the business and shopping trends of the travel retail world. In particular, the beauty, fashion, accessories, and watches & jewellery categories, dipping into the product exclusives and digital strategies that often launch in Asia and give the rest of the world an idea of innovations coming soon.

DFS X WECHAT LIVESTREAM.  If you’re getting ready for a Golden Week shopping trip at the end of this month in time for the Chinese autumn break, then DFS is a go-to retailer with downtown and airport locations in Hong Kong and Singapore among others. Whether you still shop in physical stores or not, if there’s one thing Covid has done for consumerism, it’s to accelerate the trend for live stream shopping and this has been especially prevalent across China via WeChat. Now DFS has joined the live stream party. (more…)



Shop the post: Giuliva Heritage x H&M (updated)



Giuliva Heritage X H&M

This new fast-meets-slow fashion collab from H&M* arrives in time for ‘back to school’ season.

Giuliva Heritage
is an Italian tailoring brand specialising in timeless silhouettes and hand-finished details. Its capsule H&M collection featuring suiting, shirt dresses and layering knits made from eco conscious materials (including recycled wool and organic cotton) launches on 3rd September. (UPDATE: It’s launched! Shop the post below.)

Giuliva Heritage X HM (more…)