Retail concepts

Buy it now: COS activewear



COS active parka

I’m trying not to write endless lockdown posts but…its hard! While it’s doom and gloom for a lot of sectors, I imagine there’s going to be an upswing in workout and cycling-wear upstarts and collections.

I’ve never been a gym person but I’ve found myself doing almost-daily stretching and barrecore videos (Rod on Psycle Instagram Live is my fave) and even quite enjoying them.

COS has a head start with its new COS Active collection*. It’s a mix of recycled fabrics and seamless designs (I guess they produce less waste?) alongside techno performance fabrics. I’m actually not big on stretchy activewear (leggings – ugh!), so I’m gravitating towards the Prada-esque parka, the cropped engineered jacket and the classic grey hoodlie.

Buy them here*.

P.s. if you’re into cycle stuff, then check out my friend Jacqui’s cycle bag company, Goodordering. She is also now selling these nifty reusable handmade masks.

NOW CLICK BELOW TO SHOP THE POST. (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: COS Active
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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Should we stop shopping?



Tiina the Store

Both the New York Times and the FT have written stories unpicking the quandary of whether we should be shopping online while there’s a contagious health pandemic going on.

I’ve been wrestling with the same dilemma. (more…)



For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)



Buy it now: The Sunspel 45R collaboration has arrived



Sunspel 45R sun and cloud tee

I just saw the new Sunspel x 45R collection in the Sunspel window and it looks great. I love the sun and cloud print tee* (above). IRL all the details are on point; the proportions, the thickness of the neckband and the quality of the cotton.

I didn’t notice the cotton scarves* the first time but they look really nice on the website – almost frame-worthy. (more…)