Retail concepts

Confirmed: The Glossier London store IS returning to Covent Garden – permanently



…But not in the same place.

News just in! The Glossier London store is returning to Covent Garden. The most successful of the global Glossier pop-ups, the permanent London store will be opening in a new spot – just a few yards from its previous location in Floral Street.

Scheduled for a December opening, the new Glossier Covent Garden store will be located at the much-more-visible 43 King Street – aka the oldest building in Covent Garden (below). It’s right next door to the Apple store and alongside the Covent Garden piazza, thus much better for footfall.
Glossier London store at 43 King Street Covent Garden

Covent Garden has long been considered London’s ‘beauty quarter’, with Chanel, Dior and Charlotte Tilbury boutiques all contributing to the buzz of this retail destination. As I mentioned last week, the big tourist cities are slowly opening up post-Covid, so we should expect to see plenty more exciting retail activity in the world’s city centres.

(This post has been updated.)

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Glossier; exterior of 43 King Street
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Stroll on – could city revamps be the passport to retail rebound?



It’s re-entry time! While the world’s flagship shopping cities have seen their fair share of retail casualties, they’re starting to pick themselves back up again. From London to Paris to New York and even Zürich, it’s clear the battle for tourist dollars is stronger than ever.

“La Samaritaine is like a really pleasant stroll. And when you’re strolling, there are surprises, you discover things, you feel good,” says Eleonore de Boysson, region president of Europe and Middle East at LVMH’s DFS Group. In case you blinked and missed it, La Samaritaine is LVMH’s recently reopened Paris department store, after some 16 years of renovation. Located on Rue de Rivoli and restored to its Nouveau and Deco splendour, the multi-building emporium also encompasses a Cheval Blanc boutique hotel and twelve restaurants. (more…)



London is getting a permanent Glossier store this winter



Good news for all the people Googling “London Glossier store”… it’s back!

After its legendary Covent Garden store had to permanently close last year as a result of the first U.K lockdown, we’ve recently had happy news of its return. The new permanent Glossier London store* will actually be the first ever permanent international flagship for the beauty brand. While the exact location is still to be announced, we do know it will be opening at the end of the year. (more…)



Business of beauty: Chanel N°5 Factory Collection [updated]



Chanel No 5 The Body Oil - Chanel No 5 Factory Collection

[UPDATED: THE COLLECTION HAS NOW LANDED AT SELFRIDGES…]

If I could do a career switch, I would love to be a Chanel beauty-packaging designer. Every product I’ve ever interacted with, from the lipstick bullets to the Les Beiges bronzer compact has been the ultimate personal luxury experience. (Also, the products are the best of the best.)

Just launched is the Chanel N°5 Factory Collection*, a limited edition line that takes that idea to its logical conclusion. Chanel has taken its 100-year-old flagship product – Chanel N°5 – and turned it into a brand in itself. The Chanel N°5 Factory Collection is a capsule of 17 limited edition products, all scented with the smell of Chanel N°5. Genius.

The real genius part is the packaging. Functional-looking tubes of body cream*, individually wrapped bath tablets*, gouache-style body lotion tubes* and a body oil bottle that looks like it belongs in the garage (top). The collection is designed to mimic utilitarian products, giving Chanel N°5 a witty, youthful accessibility. (more…)