I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).
“You could be at one of the best airports in the world and not be able to find a single brand that you normally shop at in the city you live in. For example, how is it possible that there’s no Aesop or Byredo? These are not niche brands anymore.”
David Fischer, Highsnobiety(more…)
Emilio Pucci has just landed in its latest guise envisioned by new artistic director Camille Miceli.
Launched with a series of ‘activations’ in Capri to cement its legacy as a lifestyle brand, the see-now-buy-now collection’s dolce vita vibe gels well with the opening up of travel and tourism. ““It has to be about enjoying life, especially after all we’ve gone through,” Miceli told Vogue. (more…)