“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.” Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It (more…)
Retail-edutainment is the latest portmanteau on my mind.
Dior is finally ready to reopen its Avenue Montaigne flagship after a two-year reno. This latest incarnation is a ‘universe of Dior’ which includes retail, restaurants and a gallery, plus a private shopping apartment that gives its guests the keys to the store – accompanied by concierges to attend to their every whim.
“I aspire to look like a ‘90s-era Gap model,” Khaite’s Catherine Holstein told Business of Fashion at her AW22 New York Fashion Week show. It’s a handy descriptor, because 90s Gap was pretty special and there’s definitely a big 90s normcore mood pervading the air at the mo.
The AW22 Khaite show had a bit of that classic Gap energy mixed with 1990s Self Service magazine – all big leather jackets, small skirts, dark tights and light shoes. (more…)