Business of fashion

Quote of the day: Birkenstock’s Oliver Reichert on the power of collaboration



Birkenstock x Dior collaboration by Daniel Stier

“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It  (more…)



The culture of fashion: Retail-edutainment rules at Dior’s renovated Avenue Montaigne flagship



Ballgowns on display at La Galerie Dior in Paris

Retail-edutainment is the latest portmanteau on my mind.

Dior is finally ready to reopen its Avenue Montaigne flagship after a two-year reno. This latest incarnation is a ‘universe of Dior’ which includes retail, restaurants and a gallery, plus a private shopping apartment that gives its guests the keys to the store – accompanied by concierges to attend to their every whim.

The Galerie de Dior is the masterstroke. (more…)



Dries Van Noten beauty is here



Dries Van Noten beauty and fragrance

Dries beauty is launching this week and they are really going for it.

The line launches tomorrow with not one fragrance but ten, along with 30 lipsticks (plus a lip balm), two colognes, soap, cream, combs, pocket mirrors and drawstring pouches.

Since Dries Van Noten joined Puig in 2018 I’ve been waiting for the introduction of beauty. (more…)



Bridging the 90s gap at Khaite AW22



Khaite AW22

“I aspire to look like a ‘90s-era Gap model,” Khaite’s Catherine Holstein told Business of Fashion at her AW22 New York Fashion Week show. It’s a handy descriptor, because 90s Gap was pretty special and there’s definitely a big 90s normcore mood pervading the air at the mo.

The AW22 Khaite show had a bit of that classic Gap energy mixed with 1990s Self Service magazine – all big leather jackets, small skirts, dark tights and light shoes. (more…)