“Being at Gap in 1998 and 1999 was like being Tina Turner at the 1985 Grammys. She won everything that year. She was the most celebrated. The most eyes were on her. Everyone was looking at her and following her every move. And that’s what it was like at Gap.” (more…)
Something interesting is happening in the world of streetwear. It’s fixing up, shedding its scrappy roots and going all out for growth. Latest development? In the space of a few weeks, two of its most culty brands have opened retail stores that cement their influence and ambition for mass expansion.
On June 17th, Hypebeast unveiled an impressive new seven-storey HQ-slash-store-slash-event-space in NYC’s Chinatown. Two weeks earlier, Aimé Leon Dore (above and below) opened its London store in the heart of Soho, a two-storey retail destination incorporating a marble-floored café and a VIP private lounge. A sneaker’s throw from Supreme and Stussy, Aimé Leon Doreis a far more refined proposition than these rough and ready rivals. Its branding is more preppie-adjacent than skater kid, yet it speaks to the same youthful demographic. (more…)
It’s been off the boil for a few seasons but it looks like London Fashion Week will be back in full IRL technicolour come September. So far, we’ve had news of Burberry and JW Anderson returning and Raf Simons showing in London for the first time (omg!). But just you wait (‘enry ‘iggins), I’m sure there will be more surprise announcements.
The J.Crew menswear 3.0 look book is in. Is it any cop? You decide.
First impressions from Brendon Babenzien’sJ.Crew vision are… it looks promising. Not ground breaking but it aligns with the Drake’s, Aimé Leon Dore, Ralph-lite customer and will likely filter to the Uniqlo tribe looking to spend a little more. Price points look OK and there’s a welcome focus on quality and provenance. (more…)