Love this feature and photo of Jane Birkin in U.S Vogue in which she discusses music, beauty, style, bereavement and the human condition.
It’s a lovely lengthy read and this is my favourite bit:
“I think at 40 years old, I was at my best, really. Not for me at 20 or 25. Forty is, I think, a great, great age for a girl, 40 and even 50. It’s a lovely age because girls are as fragile as when they’re 15, and they don’t know what’s coming up. They know what they’re losing, but they don’t know what they’re going to get; 40 and 50 is a bit like that. You turn into something else a little bit, and it’s rather exciting. You do rash things. You do rash things because it’s your last chance in lots of ways, so I find that girls of 40 are interesting characters to write for, and 50 too.” (more…)
Reading about the ubiquity of the New Yorker tote recently got me thinking about the rise of media branded merch.
The New Yorker has just expanded its merch line, allowing its cultured readership to outwardly express their taste and identity. As traditional magazine sales and ad revenues decline, reinforcing the ‘brand’ is a commercial savvy move for media titles. In a timely plot twist, it also effectively lets the reader advertise the magazine, instead of the magazine selling advertising to its readers. “The New Yorker knows that it is now a brand, that it represents a cross-section of a very specific, cultured, informed, democratic public, who knows who they are (or aspires to be) and loves to show it off,” observes NSS Magazine.
In a similar vein, the New York Times has been enjoying its elevated style status, with its logo and ad campaigns being co-opted in recent years by the likes of Etudes and Sacai as part of official collaborations. It reminded me of my 20-something year-old New York Herald Tribune tee. A riff on the cinematic classic worn by Jean Seberg in A Bout de Souffle (top), the combo of gothic nameplate typography and trusted legacy journalism seem particularly resonant right now. (You can actually buy an official copy here, among a variety of NYT-branded fare.)
*As I’m wont to do, I was diverted down a Google tunnel while researching links and found this revealing article on the LRB from 2014. The business model is most fascinating!
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: To come, NSS, New York Times
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
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