Martin Margiela

The culture of fashion: The 90s is officially vintage – here’s why that’s a good thing



Jil Sander 1990s

It recently dawned on me that the 1990s, the era that defined me, is properly vintage. While it’s a discombobulating thought (I mean, I don’t feel middle-aged), there are some positives. One is that the minimalist-slash-deconstructivist designers of the time – Margiela, Lang, Demeulemeester, Sander, Prada, Klein – have become established as classics and thus there’s a new market for them. (more…)



The Margiela AIDS tee



Margiela AIDS tee

“[Sontag’s 1989 book] ‘AIDS and Its Metaphors’ was such an important work. It shoved us along in our grudging recognition and understanding of H.I.V. and the isolation it brings. It is numbing how that virus has tricked, mutated and infiltrated. We always feared it would become a pandemic, yet who in 1987 could have predicted the desolation and devastation it would reap in Africa?” Martin Margiela, T Magazine, 2005

It’s 25 years since Martin Margiela designed his cult AIDS T-shirt, a crudely stencilled screen printed tee with an important message. “There is more action to be done to fight AIDS than wear this T-shirt but it’s a good start”, is a classic example of the power of fashion in social commentary. (more…)



Twenty years later: the Hermes tan trainer



Hermes aw98 trainers Vogue Runway

Ten years ago I would have been all over the Sacai x Nike trainer collab (a kind of double-everything monster trainer with a retro vibe). Today? Not so much. I’m well over super-statement trainers and prefer a Nike Air Max shape or a utilitarian gym shoe like a Converse Jack Purcell. (Currently seeking a JP in white – why so elusive, Converse?)

However, I’m feeling the return of the luxe tan trainer, an understated gender-neutral number that kicks the post-ironic, hypebeast trainer roundly in the butt. Do you remember when Hermès did its first trainer? It was in 1998 and part of Martin Margiela’s first collection for the house. A rich conker brown affair, Hermès was the first luxury brand to design a trainer made entirely of leather and thus the ‘Quick’ caused quite the stir. (more…)