The culture of fashion: Retail-edutainment rules at Dior’s renovated Avenue Montaigne flagship
Retail-edutainment is the latest portmanteau on my mind.
Dior is finally ready to reopen its Avenue Montaigne flagship after a two-year reno. This latest incarnation is a ‘universe of Dior’ which includes retail, restaurants and a gallery, plus a private shopping apartment that gives its guests the keys to the store – accompanied by concierges to attend to their every whim.
The Galerie de Dior is the masterstroke. (more…)