Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.
1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.
The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studioanimated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. INTRODUCING MR.P – FUTURE-PROOF FASHION FROM MR PORTER Mr Porter has entered the own-label fray with Mr P, a collection of ‘future-proof’ pieces. Alongside core staples, there will be five limited-edition capsules every year, each inspired by a style icon. (more…)
Now (almost) as much a part of the summer style calendar as The Chelsea Flower Show or Cannes, the Bicester Village British Designers Collective is in its sixth year. Launched last week, the latest pop-up presents some of our biggest British fashion talent in a theatrical new setting. (more…)
What better way to spend a weekend than heading down Oxfordshire way to Bicester Village? If you do, you’ll be well rewarded, with the fifth British Fashion Council Designers’ Collective pop-up offering plentiful pickings of our celebrated womenswear talent. Curated by Yasmin Sewell, this year’s edit is the best yet (no filler!) and better still, it comes with a new art twist. The Royal Academy has jumped on board, so there are limited edition prints to buy from Royal Academians including Gary Hume and Grayson Perry. (more…)