Digital LFW was overall a bit of an anti-climax. Unlike many, I don’t ridicule the British Fashion Council for it. I applaud them for trying in #unprecedented times. The main criticisms of the new ‘digital hub’ format were that the content wasn’t exciting enough, there were too few new collections, the panel discussions were too focused on the same topic (Covid) and panellists were ‘the usual suspects’. (more…)
It’s really quite remarkable that the British Fashion Council and the Council of Fashion Designers of America have joined forces to outline a new future fashion system.
The key is a slower system, that’s fairer for designers (less relentless churn and burnout) and press (fewer fashion weeks to attend), as well as better for the environment (an overall reset on consumerism). The ‘reset’ suggests going back to only two collections a year (more…)
The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.
Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. (more…)
Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.
In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? (more…)
