So how did Digital London Fashion Week go?
Digital LFW was overall a bit of an anti-climax. Unlike many, I don’t ridicule the British Fashion Council for it. I applaud them for trying in #unprecedented times. The main criticisms of the new ‘digital hub’ format were that the content wasn’t exciting enough, there were too few new collections, the panel discussions were too focused on the same topic (Covid) and panellists were ‘the usual suspects’.
But as a trial run for what could be, it was an interesting experiment. If the future of Fashion Week is indeed digital (gulp), then I think it needs a full shoppable component. My main thought though was without the razzmatazz and theatre of shows, is the general public as interested? It’s often the street style and catwalk drama that gets the media coverage after all.
WWD has a round up here, you can see it for yourself here and you can listen to one of the most interesting discussions here – June Sarpong chatting to former Porter Magazine Editor Lucy Yeomans about fashion, gaming and her Drest app.
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Nicholas Daley AW20 by Andrew Testa for The New York Times
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17 June, 2020 @ 10:43 am
The WWD link just takes you to a Subscribe here page. Same with BofF’s link to the NYT feature. Shame, I’d be very interested to read what the global media had to say about LFW’s latest offer. Personally I don’t think conceptual videos and “on point” discussions do anything to help the industry find a way out of the mess we are in. And I agree with your point, that it may have been democratically available to everyone but did it really speak to Jo Public ?
17 June, 2020 @ 1:41 pm
Thanks for the heads up Sue, will try some other links!
17 June, 2020 @ 1:41 pm
I totally agree about the hype factor – if you can’t prance about in a silly outfit for Phil Oh to capture you outside JW Anderson, are you really going to be happy as an online observer? I liked the Osman film, and am heading over to June Sarpong right now. Thanks for the heads up!
17 June, 2020 @ 2:00 pm
I saw the Osman film during LFW in Feb. It’s great!