So how did Digital London Fashion Week go?

Nicholas Daley AW20

Digital LFW was overall a bit of an anti-climax. Unlike many, I don’t ridicule the British Fashion Council for it. I applaud them for trying in #unprecedented times. The main criticisms of the new ‘digital hub’ format were that the content wasn’t exciting enough, there were too few new collections, the panel discussions were too focused on the same topic (Covid) and panellists were ‘the usual suspects’.

But as a trial run for what could be, it was an interesting experiment. If the future of Fashion Week is indeed digital (gulp), then I think it needs a full shoppable component. My main thought though was without the razzmatazz and theatre of shows, is the general public as interested? It’s often the street style and catwalk drama that gets the media coverage after all.

WWD has a round up here, you can see it for yourself here and you can listen to one of the most interesting discussions here – June Sarpong chatting to former Porter Magazine Editor Lucy Yeomans about fashion, gaming and her Drest app.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Nicholas Daley AW20 by Andrew Testa for The New York Times
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