It’s really quite remarkable that the British Fashion Council and the Council of Fashion Designers of America have joined forces to outline a new future fashion system.
The key is a slower system, that’s fairer for designers (less relentless churn and burnout) and press (fewer fashion weeks to attend), as well as better for the environment (an overall reset on consumerism). The ‘reset’ suggests going back to only two collections a year (more…)
What is the future of fashion week? That’s the question that WWD is asking this week. The CFDA has instructed the Boston Consulting Group to research what fashion week might look like in the future, in light of the way social media has brought consumers into the equation.
It’s a conversation that many have been having for years now. Fashion shows used to be for press and buyers to evaluate the collections before planning their store buy or magazine features. The six month lead time would allow for designers to produce the clothes in time for them to hit the stores, and magazines to shoot their collections in tandem with their three month production schedules. The only people covering shows in real time would be newspapers.
But a number of things have changed in recent years to impact that. (more…)
