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THE DRG STYLE INDEX: GUCCI, NARS, JO MALONE LONDON, GOSHA RUBCHINSKIY



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GUCCI’S GUCCIGRAM IS GENIUS

“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on


Gucci’s dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

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Ask Alison: What’s the deal with Insta-Fashion Week?



Misha Nonoo ss16 Insta Fashion show

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.

LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)

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EXCLUSIVE*: Alexander Lewis Resort 2016 – the woman, the situation, the mood



Alexander Lewis resort 2016

All of Alexander Lewis’s passions collide this week with the unveiling of his Resort 2016 collection. The half-Brazilian, London-based designer, whose collections are based on envisaging a situation for his women and building a narrative and collection around that, has always focused on pre-collections. But as we all know, the so-called in-between season has recently flourished into the most important money-making season on the calendar.

For Resort 2016, Alexander Lewis imagines his muse in a sophisticated Sao Paulo setting, getting dressed for an evening with her girlfriends, having taken a dance class with voguing duo Aya Sato and Bambi. (more…)

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