11 January, 2022

R.I.P social media influencers, welcome back PR

“There is a sense of growing ennui among influencers and brands. Celebrity is key to having those big moments that will live much longer than just an Instagram Story, as is working to place your brand in something that feels part of a cultural zeitgeist or nostalgia for millions. Beloved TV personalities from shows like ‘Dynasty,’ ‘Gossip Girl’ and ‘Sex and The City’ inspire nostalgia in generations while capturing new ones, so this intergenerational and international reach is incredibly attractive.”
Communications consultant, Alexandra Carello, WWD

This is an interesting feature in WWD describing the apparent fatigue with polished Instagram content and highlighting the shift to ‘cultural pioneers’, professional experts and social activists. It also flags the success of product placement in recent style-setting shows like Emily In Paris, The Undoing (featuring the Métier bag*, above and below) and Gossip Girl. (more…)

Disneyrollergirl 4 Comments Brands, Business of fashion, Designers, News, Trends brands, Business of Fashion, celebrities, Emily In Paris, Gossip Girl, influencers, Metier, Nicole Kidman, The Undoing, trends, wwd

27 July, 2021

Can Gen Z save Gap?

“Gen Z likes to look for Y2K trends that haven’t become popular yet, so they can be the first to find things. They come across brands from the aughts, like Gap and Von Dutch, and try to rework them and style them in a way that’s fresh.” (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, News, Trends Emma Chamberlain, Gap, gen z, influencers, Refinery29, TikTok

1 June, 2021

Quote of the day: Barrett Swanson on the trouble with TikTok content houses

Barrett Swanson on the trouble with TikTik hype houses

“For a moment, I cannot remember who I am or why I am sitting here amid this sea of beautiful young people, all of them desperate for recognition, their whole lives ahead of them, empty at the absolute center. TikTok is a sign of the future, which already feels like a thing of the past. It is the clock counting down our fifteen seconds of fame, the sound the world makes as time is running out.”

Writer and English professor Barrett Swanson laments the empty culture of TikTok influencers in this outstanding long read for Harper’s Magazine (more…)

Disneyrollergirl 0 Comments Business of fashion, News, Quote of the day, Trends Barrett Swanson, influencers, long read, Philip Cheung, quote of the day, Tik-Tok, youth culture

31 March, 2021

Are NFTs, digital currencies and ‘The Internet of Value’ really going to change modern life forever?

This month I’ve not been able to move for news and hot takes (pay wall) on NFTs. I don’t know how long they’ve been around but like most media people, I got wind of them after the artist Beeple sold an NFT (essentially a one-off digital file) of a digital collage he had made (pay wall) for $69.3 million. Boom! Suddenly everyone was interested.

I read a succession of articles to get my head around them but I should have just waited. Because Professor Scott Galloway has the ultimate explainer on his recent podcast with smart futurist Raoul Pal. (more…)