Uniqlo

Shop the post: Uniqlo x Theory



Uniqlo x Theory

I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).

In tandem, the latest Uniqlo x Theory capsule collaboration* has just dropped. (more…)

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Gentlewoman style: Sofia Coppola living the Uniqlo life



Sofia Coppola Uniqlo magazine

I hate to say it, but Uniqlo really is the new Gap. (Yeah, I’m a tad late on this; I guess I’ve been in denial.) Its latest LifeWear magazine absolutely nails the Ametora* sweet spot between American Ivy dressing and Japanese gentlewoman style.

This issue features New Yorkers expressing the ‘joys of clothing’, including the likes of art dealer Jeffrey Deitch, Balcony magazine founders Vicente Muñoz and Audrey Rose Smith, musician Sophia Pastorius-Young and Sofia Coppola living their best lives in Uniqlo chinos, rain macs, high waist jeans and stripy pyjamas. (more…)

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Shop the post: A calm, collected (last minute) gift guide



Toast Xmas gift

When it comes to gift guides, I always think about the things I’d like to receive. I’m actually very easy to buy for as I’m content with socks, books and edibles. Posh edibles are my top choice as a gift as you can just buy the person the elevated version of whatever their favourite thing is. (Pierre Marcolini chocs are my faves if anyone’s wondering, with Alain Ducasse chocolate and hazelnut spread a very close second.) Tea and biscuits are a particular no-brainer. Fortnums, Liberty and Harrods are especially good for these as the packaging is just sublime and the tins are obviously reusable. Plus, a stroll through the Harrods Food Hall or Fortnum’s biscuit room is surely an essential part of the Christmas experience, right? (more…)

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Palate cleanser: The Row SS21



The Row SS21

After overindulging in 90s trash movies, toasted Panettone and lashings of brandy cream, it’s time for a palate cleanse. Here’s mine: The Row SS21.

What’s nice is that you can recreate these looks with stuff you already own. Just super-starch the shirts and steam iron the pants so they have a crease so sharp they could stand up on their own. (more…)

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