Gucci

Shop the post: Everyone’s a plantfluencer



Janneke Luursema The Planthunter

“The one thing you can’t underestimate is how fantastic it looks in a physical shop. In their purest form, nature and plants create wonderful retail theatre. You can buy a dress for the season, then stroll outside to see some wonderful plants. If you’re a lifestyle retailer, not just a pure fashion retailer, there’s an opportunity.”
Peter Ruis, president of Canadian lifestyle retailer Indigo and former MD of Anthropologie

The #plantfluencer trend has flourished in just a couple of years, making everyone fancy themselves as a bit of a Monty Don. This Drapers article highlights the opportunity for fashion and lifestyle retailers, with houseplants, garden furniture and associated accessories all there for the taking. (more…)



TRP Travel Retail Style Index: May 2021



Tiffany & Co Blackpink Rosé ambassador

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.

1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.

The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studio animated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)



TRP Travel Retail Style Index: January 2021



Helena Rubinstein gold leaf hand massage CDFG Sanya

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

As the first update of the New Year, we kick off with a brief look at the new laws for duty free here in the UK, as well as some positive retail news from China.


1/ SEE EU LATER.
This month, there will undoubtedly be much Brexsplaining going on as travellers come to terms with the cancellation of tax-free shopping refunds for luxury fashion purchases in the UK. As of 1 January, the government has abolished the VAT Refund Scheme for non-EU travellers in the UK, meaning that shoppers from overseas can no longer claim their tax back on luxury purchases when they return home, unless the goods are shipped separately from the traveller (cost prohibitive). Meanwhile, the good news is that duty-free shopping is back for travel between the UK and EU (for alchohol and tobacco only), which means a Brexit bonanza for fans of the booze cruise. (more…)



Trend report: what to wear for AW20



Hermes AW20 trend report - photo by Jamie Stoker

What a weird year! It feels odd talking about new-season trends, all things considered, but there is going to be a new season and even if you’re not buying, there are other ways to be inspired by newness. Let’s say it’s also a way of looking forward, so a sort of exercise in cautious optimism. Here’s what’s in the air for AW20… (more…)