Art, fashion and retail had a very cosy relationship last week. In particular, I discovered an ambitious London pop-up concept – with a difference. As the cashed-up art-fashion crowd descended on the city for Frieze Week, positive impact brand, Maiyet launched its monthly pop-up, Maiyet Collective in Conduit street.
It’s quite the insidery affair, hidden on the first floor of a new private members’ club with little chance of passing trade, plus it’s only open three days a month. But what a fabulous surprise when you venture inside. (more…)
Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!
These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!
Net-a-Porter’s latest pop-up is from GabrielaHearst, whose tailoring is widely coveted by the kind of cool executive women who also love The Row,Celine Phoebe Philo and Hermes. But this is all about her bags. (more…)
Are trends irrelevant? I think not. We still like to have a bit of a directional steer when we shop, otherwise it’s just a wall of product. For me, I have my perennial go-to trends that swing in and out of popularity. At the moment, ‘gentlewoman style’ is in, that borrowed-from-menswear-but-softened-up look epitomised by Phoebe Philo, Rejina Pyo and Louise Trotter (recently departed from Joseph). (more…)
Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.
/NYDEN’S INFLUENCER DESIGN ROSTER
Just when you thought influencer-commerce had had its day, something new comes along.
H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)