We have been debating the ‘can Amazon work as a luxury retailer’ question for almost as long as the ecom behemoth has been around. Funny really, because that’s about the the same length of time as Net-a-Porter and we now don’t question the idea of buying say, a £113,000 Cartier watch online. And yet Amazon has struggled with its high fashion offer despite numerous iterations.
Could things be changing?
The latest attempt is Amazon Luxury Stores*, an in-app experience (U.S only) that recently offered two mini edits by former Colette retail whisperer Sarah Andelman. The ‘pop-up’ edits included products from L’Uniform (above), Charvet, La Bouche Rouge and Charlotte Chesnais. (more…)
Who’d have thunk it: blazers are about to make a post-Covid come back.
It’s been widely noted that the novelty of WFH sweats has worn off and some of us like a bit of corporate-lite cos-play. For those going back to offices, even if it’s part time, they want to dress the part. And for the never-going-back-to-the-office brigade, a tailored blazer is still the easiest thing to throw on for impromptu Teams calls. I guess old habits die hard.
The best route for this then is ye olde blazer and jeans combo and fortunately it’s an easy one to shop your closet. Here’s three ways to wear… (more…)
“Even though nightclubs won’t be reopening for a long time and many have closed down permanently, we wanted to assert them as critical cultural spaces, just as much as museums are. We’ve never had so many people ask if we’re having an opening party. People are just desperate to go out and dress up.” (more…)
“The one thing you can’t underestimate is how fantastic it looks in a physical shop. In their purest form, nature and plants create wonderful retail theatre. You can buy a dress for the season, then stroll outside to see some wonderful plants. If you’re a lifestyle retailer, not just a pure fashion retailer, there’s an opportunity.” Peter Ruis, president of Canadian lifestyle retailer Indigo and former MD of Anthropologie
The #plantfluencer trend has flourished in just a couple of years, making everyone fancy themselves as a bit of a Monty Don. This Drapers article highlights the opportunity for fashion and lifestyle retailers, with houseplants, garden furniture and associated accessories all there for the taking. (more…)