Liberty has launched its Conscious Beauty campaign this month, with the news that searches of ‘vegan beauty’ on Liberty‘s website are up 135% and sales for ‘conscious beauty’ products have increased by 43% year on year.
For the duration of the campaign, Liberty is housing a ‘Beauty Empties’ drop-off point in the store, where all packaging will be collected and recycled with TerraCycle. And here are some DIY tips on upcycling your empty luxury beauty vessels intohome decor items. (Side note, if you’re interested in this shift in beauty consumption, don’t miss my panel talk!) (more…)
“We’ve been living in a world where packaging equals luxury. Now packaging equals waste. People don’t want it any more.” REN CEO, Arnaud Meysselle.
A radical shift is happening in beauty, fashion and, well, lifestyle generally. As REN CEO Arnaud Meysselle points out in The Guardian, consumers are waking up and smelling the (artisanal, transparently produced) coffee in a bid to live more considerately…
Which brings me to a panel event I’ll be moderating in a couple of weeks at The Pilgrm Hotel in Paddington. ‘A Just Cause’ brings together REN’s Arnaud Meysselle (of the above quote), Workshop Coffee CMO Richard Frazier, and Grenson owner and creative director, Tim Little to discuss their takes on cause and purpose and what they’re doing to champion the movement of responsibility.(more…)
These new Louis Vuitton ‘colognes’ sound promising. There are three scents based on the California landscape and you can also buy these cute little cases if you’re into overpriced leather knick knacks (ahem – guilty!).
From top to bottom there’s Afternoon Swim (an effervescent cocktail of orange, mandarin and bergamot – and apparently a dupe for Tom Ford’s Neroli Portofino) (more…)