Despite the deluge of new makeup brands, the likes of Huda Beauty, Kat Von D and Kylie Cosmetics just don’t appeal to me. Either there’s something about the founders that puts me off (I simply don’t get Huda Kattan and that Youtuber make-up look), the marketing is too aggressive or the products themselves are too much for my liking. I really prefer less is more makeup with the odd push in a more adventurous direction. So I guess that’s why I always return to Bobbi Brown and Chanel. (Newness-wise I guess I’m more of a Westman Atelier girl, when is it coming to the UK?!)
Even though people are sniffy about trends, I still quite like tracking them. The trick is just to pay attention to the ones that work for you. So in this wee SS19 round-up, I’m deliberately ignoring anything overstatementy or hype-y that will have disappeared in a year. And instead homing in on the classics that have been reinvented or lifestyle movements that will impact how we live.
NOGO We’ve reached peak logo (sorry Gucci) and now it’s about deliberately unbranded products. I signed up to Italic last year, which is a membership-based direct-to-consumer company selling unbranded, yet high quality products that come straight from the factory. (more…)
Prada’s SS19 show completely nailed it with its Mia Farrow micro-fringed crops under giant hairbands (above and below), while Miu Miu followed suit with 90s Riot Grrrl choppy baby bangs tied up with a skinny bow (more…)
I’m liking the sound of Costa Brazil, the new sustainable beauty brand by – who’d have guessed? – Francisco Costa.
If you remember, he was ousted as women’s creative director of Calvin Klein to make way for Raf, but this art-meets-beauty concept (partly inspired by artist Piero Manzoni) has apparently been on his mind for a while. “The last three years at Calvin were nothing but brutal. I felt liberated to do something new, and I already had this in mind. It switched the energy positively,” he told Vogue.com.
Core to Costa Brazil is a super-ingredient, Breu, a sweet-smelling resin that comes from the Almacega tree (more…)