Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. GUCCI’S GUCCIGRAM IS GENIUS
Gucci’s dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)
Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.
LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)
It’s been months since Apple Watch launched and I still don’t know anyone in my regular circles who has one. Definitely not one that they paid for with their own money, that they use regularly. My current evaluation of Apple Watch and other similar wearables is that it doesn’t add up to a long term, meaningful investment. Like other electronic devices – phones, tablets, phablets – there’s a feeling that it will implode in the space of a couple of years, as per the inbuilt obsolescence of most Apple devices. (more…)
In the battle between bricks and clicks, the high street has suffered, but department stores have done well to up their game. They have become nimble at keeping pace with fashion, worked harder to collaborate with brands on pop-ups and events, and just seem more dynamic places to be. It’s something the rest of the high street can learn lessons from and I’m already seeing its influence.
Covent Garden got the memo some time ago. OK, it’s not quite a high street but it’s a shopping district that misplaced its mojo for a while and has since redeemed itself. In the 80s it was incredibly stylish and vibrant. At its peak, London’s cool set gravitated towards the Meccas of Paul Smith, Jones and thrift emporium Flip. (more…)
