Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.
New to the space is Clique, a free print magazine mailed to its target audience, with every item shoppable, sharable and watchable by smartphone. (more…)
My in-box is flooded with emails about the new iPad Air, which you can buy now on JohnLewis.com
I currently have an iPad 2 which I use at home and an iPad Mini for out and about – there’s no doubt that the iPad is a revolutionary piece of kit. Of course, I have now decided that what would really change my life is an iPad Mini Air. Which obviously does not exist. Ahhh, first world problems eh?! But seriously, I hardly ever need to take my laptop out of the office these days. Smart phones, tablets and phablets do all I need with the help of an app or two (hello Evernote).
You can buy the new iPad Air at John Lewis with two years guarantee, but do it quickly because I can see that half of the stock is sold out already…
A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP
Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.
In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. (more…)