Google Glass

On trial: Google Glass for Yves Saint Laurent Beauté make-up lesson



YSL-before-and-after-Google-Glass JPG

Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.

HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. (more…)



VIDEO: On YSL, Google Glass and the future of beauty retail



Yves Saint Laurent Google Glass

You’ve got to hand it to Yves Saint Laurent Beauté, it has come up with a really smart way of using Google Glass. Back in September it introduced its hi-tech take-home tutorials to Bloomingdales (below), in which its make-up artist wielded his magic paints and brushes on customers, while simultaneously filming the one-to-one consultation using Google Glass. (more…)



Will Burberry make Google glasses?



Burberry-ss14 4

For Burberry Prorsum’s SS14 menswear show in its new London home we were treated to a collection called Writers and Painters. A gentle mashup of Alan Bennett boyish shapes and a Hockney colour palette (primary brights expertly layered by Burberry stylist Elliot Smedley), it was certainly commercial but thoroughly eye pleasing.

Styling is so important for a show like this in which the pieces don’t reinvent the wheel and you can’t inspect the quality up close. The outfits were accessorised with soft leather drawstring duffles and polka dot ‘Wave’ sunglasses. (more…)