Will Burberry make Google glasses?
For Burberry Prorsum’s SS14 menswear show in its new London home we were treated to a collection called Writers and Painters. A gentle mashup of Alan Bennett boyish shapes and a Hockney colour palette (primary brights expertly layered by Burberry stylist Elliot Smedley), it was certainly commercial but thoroughly eye pleasing.
Styling is so important for a show like this in which the pieces don’t reinvent the wheel and you can’t inspect the quality up close. The outfits were accessorised with soft leather drawstring duffles and polka dot ‘Wave’ sunglasses. And in typical Burberry style, many pieces are available for preorder with the sunnies being added to the Runway Made To Order service for the first time. Buy now, wear in eight weeks means you can actually wear something from the Spring-Summer collection in season (should our summer eventually arrive). You just have to make sure you order by June 25th.
This is the tech I like best from Burberry. I’ve heard a bit of criticism lately that Burberry sometimes goes overboard on techy projects that seem gimmicky rather than useful or emotionally engaging. But when Burberry uses digital innovation to serve the customer, that’s when it works a treat. It also begs a question. With Burberry bigging up its fashion-forward eyewear and the general buzz building around wearable technology, might it not want to work with the mighty Google on the ultimate fashion-tech collab – a certain Google Glass…?
21 June, 2013 @ 10:38 am
FRONT ROW SASS