RETAIL REPORT: Covent Garden – should a high street be more like a department store?
In the battle between bricks and clicks, the high street has suffered, but department stores have done well to up their game. They have become nimble at keeping pace with fashion, worked harder to collaborate with brands on pop-ups and events, and just seem more dynamic places to be. It’s something the rest of the high street can learn lessons from and I’m already seeing its influence.
Covent Garden got the memo some time ago. OK, it’s not quite a high street but it’s a shopping district that misplaced its mojo for a while and has since redeemed itself. In the 80s it was incredibly stylish and vibrant. At its peak, London’s cool set gravitated towards the Meccas of Paul Smith, Jones and thrift emporium Flip. (more…)