At Asystem, ‘betterment’ is wellness for the macho guy



Asystem wellness and betterment brand for men

Dear men, the wellness industry is coming for you. And it has a macho-er (read: competitive) name – ‘betterment’. For this you can thank Oli Walsh the founder of the influential Wednesday creative agency, and Josh LeVine of Frame denim, who together have just launched Asystem.

Asystem aims to make it ‘as easy as possible for men to feel, look and perform at their best’, with an initial capsule subscription skincare and ingestibles line. The skincare consists of a Clinique-esque cleanser, moisturiser and “rebuilding” cream (for $45 a month), and the energy, stamina and focus-boosting ingestibles cost $75 a month. Or you can get the combined ‘Total Body System’ for $99 a month.

Asystem wellness and betterment brand for men

With its accompanying nutrition, mind and body blog, and a coffee table book celebrating aspirational tastemakers, it certainly seems to tick all the zeitgeist boxes for the 21st century self-improvement guy. Oh and for the full goopification-for-guys monty, there’s the BeachHouse event ‘space’ for meet-ups and mind-body lectures.

Asystem wellness and betterment brand for men

It all sounds a bit colour-by-numbers, but the founders have form – and major industry clout. If their combined network of friends and influencers in high places helps spread the word, they have a ready-made head start in the game. It just remains for the products to, well, perform…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Asystem
NOTE: Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



Venetia Scott style



Venetia Scott exhibition Matches

Loving this style profile of Venetia Scott on Matchesfashion.com. Scott is a photographer, stylist and fashion director of British Vogue, and was also instrumental in making Marc Jacobs the must-have insider label of the 2000s.

In collaboration with Matches, she has her first photography exhibition, ‘Fragile Face Lay Flat’ showing at the Matches Townhouse, 5 Carlos Place, London, W1, from 16-28 September 2019. More info here. (more…)



Win tickets to my talk with Gary Crowley



Gary Crowley with The Clash

In three weeks time, I’m going to be front and centre of the Cockpit Theatre, putting London radio legend, Gary Crowley in the hot seat. This irrepressible raconteur has gone from teenage punk fan to schoolboy fanzine editor to record plugger to NME receptionist, from whence he moved onto radio and TV during the magical years of 80s indie and pop.

He’s run a fanzine from a phone box, was the first to play Wham! on the radio (and became their tour compere), helped bring hip-hop and Brit pop to the masses and schmoozed with Soho’s fashion and music finest during the Wag Club heyday. (more…)



Trend report: my AW19 wish list



Jil Sander Aw19

While the fashion industry is becoming less seasonal by the day, instead opting for more frequent ‘drops’, in my mind, September is still officially New Season month. I still look forward to the September issue of Vogue (yes, I’m the one keeping print afloat) (Just – R.I.P Marie Claire) and I’m relieved to see proper clothes in the shops instead of endless tees and shorts. Hey, I’m a knitwear girl! Here’s my pick of the autumn trends and best buys I’m eyeing for the forseeable…


DIOR GORPCORE
While Dior menswear is getting most of my love at the moment, I’m here for the Dior plaid cagoule (more…)