“Walk away now! Or you’ll have no money left!” These words were uttered only half jokingly by a customer stocking up with goodies at the brand new Charlotte Tilbury counter at Selfridges. Only hours old, the counter (there are two actually) was heaving with the curious and the product-hungry on a Monday afternoon.
This isn’t the first high profile make-up artist line launch but it is a biggie for the UK market. And this is how things are done these days. It’s not enough to be a ‘celebrity make-up artist’ now (what make-up artist doesn’t do celebs?), you need to be a high profile personality in your own right. So Youtube tutorials, magazine-quality blog, highly engaged social media following are all a given. And this is something Tilbury does really really well. (more…)
“We were fed up of seeing people carrying their lives in these grubby tatty cotton totes and wanted to offer an alternative,” says designer Rae Jones as I surreptitiously kick my own ‘tatty tote’ under my chair legs away from view. Rae is explaining the concept of the Buckitt bag at a friends and family launch of her Kickstarter campaign. But actually the bags speak very well for themsleves. (more…)
I loved Natalie Massenet’s talk at the Vogue Festival and the way she used Instagram as a modern alternative to a Powerpoint slideshow. Even better, people who weren’t at the festival could follow the presentation independently by viewing her specialy-populated Instagram feed, Nataporter_Mystorysofar (best viewed in the app).
**SPOILER ALERT** Ding dong! The inaugural issue of Miss Vogue has been published and my verdict is in. First impressions: it looks like Teen Vogue! I was expecting a full-size issue and something thinner, so it’s good to see a perfect-bound spine. I was totally not surprised to see Cara on the cover – I expected her or Edie (P.S, thank you Vogue for putting a model on the cover). (more…)