“Every Ghanaian woman of my mother’s generation collected hundreds of these fabrics. My mother literally had a room packed with these cloths. When I was 16, I decided I wanted to experiment and made an outfit from them. She came back, saw that I had cut into the cloth, and she lost her mind.”
Ozwald Boateng, Business of Fashion
I’m always interested in single-product brands and how they progress. It seems to me the sensible way to start out. Ralph Lauren famously started with ties, Alexander Wang with his capsule line of cashmeres and Palmer Harding are doing well with their inventive shirt-based pieces. (more…)
The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).
I’m happy to be part of the latest one, a relaunch of the BFC blog portal and a brand new bloggers panel. (more…)
Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. (more…)