Business of Fashion

Liberty Best Of British Open Call 2014: top tips



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I noticed I’m getting a lot of blog traffic from people searching for Liberty Best Of British Open Call. This is the very popular X-Factor-esque competition that Liberty runs to find the next wave of home-produced talent. Alas, registration for this summer’s open call on 30th August is full to capacity, but if you have managed to nab a slot, then do re-read my post from a couple of years ago when I helped judge the fashion entries.

The post includes tips on how to present yourself (you only get a few minutes), price your work, what to research and how to stand out. (more…)



How influential are fashion influencers?



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There’s an interesting shift going on in fashion right now, that Fashionista summed up quite succinctly. It’s all about those stylish women whose job descriptions you can’t quite put your finger on because they morph so readily from one thing into another. It all stems from street style though, a certain fashion insider with a certain look, who gets a following on blogs then on her own Instagram (it’s usually a ‘her’) and then… lands her own collection. (more…)



Brand lessons: Gail Federici



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A while ago I was invited to tea at Claridges to meet Gail Federici. Although I’ve cut down on the meet-and-greets, I couldn’t pass up the opportunity to grill this dynamic beauty pioneer on the rise of female entrepreneurs and the very modern culture of self-branding. (more…)



Paris Fashion Week: the Lanvin AW14 re-see



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One of my highlights of Paris Fashion Week was the Lanvin AW14 re-see. On a huge scale, this is where you get to see the commercial workings of Fashion Week at play, where buyers view the pieces they’re really going to stock, and write their orders on the spot. The vast space (a 1920s former railway depot) was a hive of activity, it even had a pop-up café to keep the buyers and clerks fed and watered while crunching those numbers.

I was guided through both the catwalk collections and the commercial collections so I could see the pieces close up and learn what sells and what doesn’t. (more…)